HTM 37800 - Destination And Resort Marketing

Destinations are emerging as a fundamental concept in the study of tourism development. Resorts are, in most cases, nested within destinations, their commercial destiny being therefore interdependent. This course will examine the challenges and opportunities associated with promoting resorts and destinations. Students will examine and compare strategies. They will also have opportunities to develop and apply some hands on marketing approaches.

Preparation for Course
P: HTM 10000, 18100, 21400 and 37100.

Cr. 3.
Notes
Special fees assessed. Departmental approval required.
Student Learning Outcomes
1. Understand the nature of destination marketing and its challenges.
2. Understand the nature of resort marketing and the relationship with destination marketing.
3. Analyze the contribution of different sectors within the destination to the whole destination product.
4. Recognize and analyze the contribution of different departments within a resort to the overall marketing of the resort.
5. Evaluate the importance of yield management and revenue management systems as part of the marketing process.
6. Recognize the nature of competition and develop strategies to become more competitive for both resorts and destinations.
7. Demonstrate an awareness of the role of appropriate crisis management procedures in the marketing of resorts and destinations.
8. Understand the process of creating a marketing plan.