Mar 01, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [Archived Catalog]

BUS 31202 - Retail Marketing

This course is designed to equip participants with a comprehensive understanding of retail business including key functions. Hence, this course provides a broader perspective than focusing exclusively on marketing elements of retail business. The course covers topics of interest to retail business, such as: basic financial management, inventory management, positioning, communication, assortment planning, pricing, promotions, consumer relationship management, technology, and operations.

Preparation for Course
P:  BUS 30101 with grade of C- or better and admitted into a business major.

Cr. 3.
Enrollment in business (BUS) courses numbered 30100 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.