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Mar 29, 2024
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2021-2022 Undergraduate Catalog [Archived Catalog]
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HTM 37400 - Revenue Management Cr: 3.0. Revenue management is widely used in the field of hospitality management to maximize revenue or profits from fixed and/or perishable resources such as event space, resort facilities or hotel rooms. Revenue management is a multidisciplinary process that blends elements of marketing, operations, and financial skills. This course will review a set of revenue maximization strategies and tactics that use rate, revenue streams, and distribution channel management to achieve the above mentions business objectives.
Preparation for Course P: HTM 10000; HTM 18100; and BUS 20100 or HTM 14100
Cr. 3.
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