Mar 28, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [Archived Catalog]

COM 31800 - Principles of Persuasion


Persuasion and its effects, ranging from individual influences to societal impacts. Various perspectives and models of persuasion are examined, including classical and modern approaches. Both theoretical and pragmatic considerations are introduced.

Preparation for Course
P: COM 11400 or consent of instructor.

Cr. 3.