BUS M301 - Marketing Management in a Competitive Environment

Overview of marketing management in a dynamic competitive environment. Examines marketing principles and tools for decision-making, from both the firm’s and the consumer’s viewpoint. Applications to global markets and other business disciplines. Provides a firm foundation in marketing theory and marketing lexicon.

Preparation for Course
P: sophomore class standing

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.