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May 29, 2024
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2015-2016 Undergraduate Bulletin [Archived Catalog]
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HTM 37400 - Revenue Management Revenue management is widely used in the field of hospitality management to maximize revenue or profits from fixed and/or perishable resources such as event space, resort facilities or hotel rooms. Revenue management is a multidisciplinary process that blends elements of marketing, operations, and financial skills. This course will review a set of revenue maximization strategies and tactics that use rate, revenue streams, and distribution channel management to achieve the above mentions business objectives.
Preparation for Course P: HTM 18100, FNN 20300 and 20400.
Cr. 3. Session Indicators Typically offered Fall, Spring, and Summer.
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