BUS M408 - Quantitative Methods for Marketing Management

Application of key quantitative tools to marketing management problems. Emphasis given to application of quantitative methods to basic marketing problems and the role of quantitative methods in marketing management.

Preparation for Course
P: BUS M303.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 301 and above is restricted to business majors who have met the pre-business requirements and been admitted into one of the business majors, or students in other pre-approved programs which require particular business courses.