HTM 23100 - Hospitality and Tourism Marketing

Provides students with a customer-oriented approach to marketing in hospitality and tourism. Techniques available to hotels, restaurants, tourism, and travel businesses are described and evaluated, including packing, the travel trade, advertising, sales promotion, merchandising, and personal selling.

Preparation for Course
P: HTM 18100 and 19100, FNN 20300, and FNN 20400.

Cr. 3.