BUS M405 - Consumer Behavior

Behavior of the buyer relevant to marketing decision. Logic of market segmentation and recognition of customer heterogeneity. Buyer behavior analyzed in terms of customer’s decision-making process, and models of individual and aggregate behavior. Specific attention to consumer behavior in retail markets and procurement behavior in industrial markets.

Preparation for Course
P: BUS M303.

Cr. 3.
Session Indicators
(Irregular offering)
Notes
Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.