Apr 16, 2024  
2019-2020 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Chancellor’s Welcome
  What’s New?
  About Purdue University Fort Wayne
  General Education Requirements
  Colleges, Schools, Division and Departments
  Regulations, Policies, Rights, & Responsibilities
  Student Services
  Program Descriptions
  Course Descriptions
  Overlapping Course Content
  TransferIN.net Indiana Core Transfer Library
  Indiana Transfer Single Articulation Pathway - TSAP
  Faculty/Staff Directory
  Academic Calendar
  Previous IPFW Bulletins
HELP
2019-2020 Undergraduate Catalog [Archived Catalog]

BUS 45000 - Marketing Strategy and Policy

Provides a capstone to marketing course sequence by drawing on and integrating concepts previously studied. Focuses on management decision problems in marketing-strategy design and the application of analytical tools for optimizing marketing decisions.

Preparation for Course
P: BUS 30302; senior class standing

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 30100 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.