Mar 29, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [Archived Catalog]

BUS 20102 - Marketing for the Small Business


Overview of marketing management as it applies to the small business.  Gain an understanding of traditional and non-traditional marketing techniques.  Determine best marketing plan for different types of ventures. 

Cr. 3.
Notes
This course is required for the Certificate in Small Business Management.
No credit toward a B.S. in business.