JOUR J321 - Principles of Public Relations

Survey course about the theory and practice of public relations. Examines public relations function within organizations, its impact on publics, and its function in society. Topics include the evolution of the field: the range of roles and responsibilities that public relations practitioners assume in a variety of settings; ethics; and significant issues and trends that have shaped the practice. Course provides a foundation for more advanced study in the field. Also useful for those planning another professional or managerial career that requires an understanding of public relations concepts and management practices.

Cr. 3.